Performance over time
Use trend views to compare activity across a selected period and identify whether reach, engagement or audience growth is moving in the right direction. The goal is to make changes visible without burying them in platform-specific reports.
Audience growth and engagement
Track current audience size, net movement, growth rate and interaction signals using verified connected-account data where the platform makes those metrics available.
Top-performing content
See which published posts are producing stronger results and use those patterns to guide future captions, media choices and scheduling decisions.
Publishing activity in context
Analytics works alongside the scheduler and content calendar, so performance is connected to what you actually published rather than treated as a separate reporting task.